In today’s business world, it’s not enough to just have a website anymore. Websites are often the first interaction between you and your customers, and first impressions are everything.
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Best website design company for your business:
In today’s business world, it’s not enough to just have a website anymore. Websites are often the first interaction between you and your customers, and first impressions are everything. They set the tone for what can be expected from you and your company and that first introduction should be memorable for all the right reasons.
So you’re going to need a great website, one that is as well designed and as professional as the product or service you sell. That means finding the best website design company for your needs. But where do you start? Here are a few tips and considerations to help you locate the best website design company for your business.
Look for studios that are similar in size to your business:
The experience you have and the type of results you get will have a lot to do with the website design company’s size and scope. Search for an agency that is either close in size to your business or is experienced with working with companies of your size. These website design companies will have the experience and understanding to create a website that fits your business and meets your budget. Also, the best website design companies will be interested in building partnerships and care about the success of your product, service and company. If they operate on the same level and with similar standards as you do, that’s always a good sign.
Think local, but also professional:
Choose a website design company that is reasonably accessible from your office or home. Teleconferencing may be the way for many modern businesses, but being able to sit in the same room with the people who are building your site is a great way to keep everyone on the same page and ease any nerves you may have about the process.
And “local” doesn’t mean turning to your cousin’s husband’s friend who does some web development “on the side.” While many small businesses prefer to use people they trust, turning to family or friends isn’t always the best course of action from a business perspective. Besides, you wouldn’t want Bob From-Down-The-Street to renovate your kitchen just because he’s handy with a hammer. You’d hire a professional to get the job done right — which is the same logic you should apply to your website.
Peruse their portfolio:
It never hurts to do your homework. You can Google reviews about a company you’re considering and click through their website to see what kind of credentials they have or if they won any awards. A professional website design company will feature their past work in an online portfolio, so there’s no reason why you shouldn’t take a look at what they’ve done in the past. This will allow you to see if they have dealt with similar companies as your own and if they’re able to translate your vision into a website that meets your goals and gives you a competitive advantage. Don’t be afraid to pick up the phone and call some of the companies that this potential website design company has done work for, either. If the firm delivered, customers will let you know.
Buy within your budget — but don’t cheap out:
You can easily spend tens of thousands of dollars on a website. But does your business really need the same bells and whistles used by multinational giants? Conversely, there are hundreds of cheap designers that will make grand promises about what they can create and offer it at bargain basement prices. But they may just as easily deliver a product that under performs.
The best website design company for your business will understand your needs and give you something that will produce a return on investment — and they’ll do it at a reasonable price. Don’t blow every dime you have on your website, but be prepared to invest in something that looks professional and functions well.
You don’t need to be Mark Zuckerberg to ask questions about web design. This is your website and it will represent your business — you have a vested interest in how it will turn out, so don’t be afraid to ask questions. The best website design companies will be able to confidently give you straightforward answers on their work and any web-related questions you may have. Here are a few to keep in mind:
- What type of companies have you designed websites for in the past? (Retail? Service? Manufacturing?)
- Can you share some live websites you’ve made and explain what is important about their design?
- Do you use templates or will my site be customized?
- Will my site be compatible on all browsers?
- Will my site be mobile friendly?
- How will my site be optimized for speed and design?
- Who will own my site once it’s completed?
- Do you provide training on how to update my site via a content management system (CMS)?
- Will you use search engine optimization (SEO) to increase the searchability of my site?
- What is the timetable for completion?
Much like hiring any professional to do a job, it’s important to do your research. With these tips you can start your search and find the best website design company for your business.
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